Cobranded Card

Cobranded Card

Cobranded Card / Cobranded Cards

Many people have heard the term cobranded card program, yet do not quite understand what a cobranded card is and what benefits cobranded cards can offer to businesses. A cobranded card allows businesses to enjoy free marketing in order to help increase brand recognition because of the ability to reach bigger markets through the use of consumer spending at locations which accept Visa or MasterCard.

A cobranded card program allows businesses to bear their companies logo, design or URL right on the face of the cobranded card while also featuring the well-known Visa or MasterCard logo as well. Many companies already have recognized the many benefits which a cobranded card has to offer, shouldn’t yours be enjoying the many perks which cobranded cards can offer.

By cobranding both the credit card company and other partnership business can both gain brand loyalty from one another. Cobranded cards also often offer incentives and rewards to loyal customers such as the Shell MasterCard which allows cobranded card users to cash in on the rewards they have earned using the cobranded card which they hold.

Basically a cobranded card is the result of a partnership between a business and credit card company. In most cases, these cobranded cards are not marketed by the credit card company; therefore, it is the responsibility of the company featured on the cobranded card to establish marketing in order to help the cobranded card to grow in popularity. However, simply by using a cobranded card at other places where the Visa and MasterCard are accepted, this can provide the business with free marketing as well as their companies brand logo is presented on the cobranded card when payment is made.

If you are looking for a way to provide consumers with tailored benefits then a cobranded card program may be a great choice for your company. We offer a great selection of cobranded cards, prepaid cards, debit cards and credit cards to choose from and would be happy to assist you with all of your cobranded card needs. Please feel free to contact us with any questions or concerns which you may have, we would be glad to assist you in any way that we can.